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SL Business Unit 4.3 - Papers Online

SL Business Unit 4.3

Pablo Magarin
Monica Pereira
8[th] period
Unit 4.3 & 4.4
4.3.2

A. It is important for a business to have a broad product portfolio. Well depending on what business it is. In the case of Virgin ltd. It has a broad product portfolio. They have had a really successful business in all 200 of them. This way these companies are able to compete in all the markets therefore earning a little bit of money on each one that they are competing in. They may come to a point where they are earning good sales and a good reputation over their business. They can always go in to new markets because there are a variety of things that customers want.

B. Businesses need a ...

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have invested on. Now if they have several markets where they have several businesses then they will get a higher profit and not worry if a market goes bad. Their companies won't be as hurt as it would be if they only had their business in one market.

4.3.3

A. By selling these cars under the name of Lexus they are able make extra sales and sales that are more profit earnings. Lexus cars can be very luxurious cars. People will pay a huge amount of cash for these cars as the results have shown. With this they have sold more luxury cars than any other car company in the United States. This way they compete with a specific type of car not just every type of car.

B. Its important for a business like Toyota to brand to a multinational firm. This creates an identity for their products. Meaning that this belongs and was their idea. No other company can take credit for this. Its even important to brand on new products because by just branding it you make it "better". For example ...

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PAPER DETAILS

Added: 4/17/2013 06:26:58 PM
Submitted By: pablo10
Category: Technology
Type: Free Paper
Words: 1006
Pages: 4

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