SWOT Analysis of BMW Motors

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Strategic analysis is defined as "the study of the organizational environment to pinpoint environmental factors that can significantly influence organizational operations" (Strategic Planning). These environments are further divided into two kinds namely: (Strategic Planning) (*Types of Environments taken verbatim)

> Internal Environment
> External Environment

Where internal environment involves the issues and managerial implications within the organization, external environment constitutes the elementary areas covering a wide array of economic, social, political, legal and technological issues.

1. Economic Constituent: "indicates how resources are being distributed and used within the environment" (Strategic Planning).

2. Social Constituent assists organizations in illustrating "the characteristics of the society in which the firm exists. Two important features are demographics (statistical characteristics of a population) and social values" (Strategic ...

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threats that are posed by the market and reaping maximum benefits from the golden opportunities offered by the external environment.

In addition to the above, while analyzing the BMW's current potential market growth and probable external threats facing BMW, its focused differentiation business strategy must be kept in mind. This is because with this approach towards the production and management of the product and selling it BMW is able to charge its elite clientele as much as it wants to for a successful differentiation. Where from the economic point of views, the opportunity increases, with the low volume and less people being able to afford it, the external threat decreases. ...

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