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Semiotics And Intertextuality - Papers Online

Semiotics And Intertextuality

The semiotic notion of intertextuality is associated primarily with poststructuralist theorists. Each media text exists in relation to others. In fact, texts owe more to other texts than to their own makers. Texts are framed by others in many ways. Most obvious are formal frames: a television programme, for instance, may be part of a series and part of a genre (soap or sitcom). Our understanding of any individual text relates to such framings.
Genre theory: Within semiotics genres can be seen as sign systems or codes - conventionalized but dynamic structures. Each example of a genre utilises conventions which link it to other members of that genre. Such conventions are at their most ...

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forms. Texts sometimes allude directly to each other as in 'remakes' of films, and in many amusing contemporary TV ads. Texts in the genre of the trailer are directly tied to specific texts within or outside the same medium. The genre of the programme listing exists within the medium of print (listings magazines, newspapers) to support the media of TV, radio and film. TV soaps generate substantial coverage in popular newspapers, magazines and books; the 'magazine' format was adopted by TV, radio and now by Web.
Each text exists within a vast "society of texts" in various genres and media: no text is an island entire of itself. A useful semiotic technique is comparison and contrast between differing treatments of similar themes (or similar treatments of different themes), within or between different genres or media....
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Intertextuality
Does it allude to other genres? Does it allude to or compare with other texts within the genre? How does it compare with ...

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Semiotics And Intertextuality. (2007, September 30). Retrieved November 22, 2024, from http://www.essayworld.com/essays/Semiotics-And-Intertextuality/71988

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PAPER DETAILS

Added: 9/30/2007 10:55:22 AM
Category: English
Type: Premium Paper
Words: 751
Pages: 3

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