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Sex Sells - Papers Online

Sex Sells

If it’s working, why change it?
There is something about sex that mankind cannot resist. Every living human being can relate to it, from high school students to college students. The reality is that we are all products of sex and that can’t be taking away from us. Since the beginning of advertising, sex and erotic images have been employed in order to attract customers. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Since society has responded to this type of advertising positively, ad industries have been using sexual, suggestive images in order to sell almost everything, from kitchen to office products. Gallup & Robinson, an ...

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For example, he states that it is just as simple to advertise a phone based on it values and Applications without using sexual suggestive images. He argues that companies using sexual features to promote their products have degraded their status as professionals. Furthermore, he says that it is time to stop using women as attention-grabbers, allowing consumers to be attracted to the products for their value rather than the images surrounding them. Nevertheless, an advertisement with sexual context is more appealing than an advertisement without not only because consumers could relate to the images, but also because it draws human instincts.
The advertising companies’ use of sexual images in their ads is the act of connecting with the consumers. Beach states that advertising companies should stop using women as attention-grabbers. He argues that instead they should advertise a product base on its applications and qualities. It may seem reasonable to apply this concept; ...

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Sex Sells. (2011, May 11). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Sex-Sells/99076
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"Sex Sells." Essayworld.com. May 11, 2011. Accessed December 23, 2024. http://www.essayworld.com/essays/Sex-Sells/99076.
"Sex Sells." Essayworld.com. May 11, 2011. Accessed December 23, 2024. http://www.essayworld.com/essays/Sex-Sells/99076.
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PAPER DETAILS
Added: 5/11/2011 05:13:31 PM
Submitted By: samhyneh
Category: Business
Type: Premium Paper
Words: 1233
Pages: 5

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