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Shock Treatment - Nike Adverti - Papers Online

Shock Treatment - Nike Adverti

Every company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in their product. However, a commercial or an ad might not get the initial point across or cause many viewers to be confused when they see them. Sometimes, what the company is trying to do might offend people. Ethical lines may be walked upon so that the strong points can be presented to the consumer.
For example, Nike has introduced a new commercial that has caused quite a stir among critics. The title of this ...

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close-ups of injuries suffered by both elite and so-called “everyday” athletes. It closes with the “Just Do It” message followed by the Nike Swoosh.
Nike’s point of the commercial is that athletes at all levels of competition at one time or another feel the pain of injury. For some, damage can be severe to the point of disfigurement. Many give up the game they love for safer persist. Others overcome seemingly insurmountable injuries to compete again, proudly bearing the surgical scars that urge them onward. What this commercial shows are somewhat disturbing shots of a shark bite, a missing fingertip, missing teeth, scars from a surgically repaired knee and a shattered eye socket. The main question is what does this have to do with Nike products and services.
Nike’s ads, like many other businesses, require interpretation. Some of their commercials go on at the conscious level, some unconsciously. I have a constructive point of view in ...

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Shock Treatment - Nike Adverti. (2007, June 28). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Shock-Treatment-Nike-Adverti/67158

"Shock Treatment - Nike Adverti." Essayworld.com. Essayworld.com, 28 Jun. 2007. Web. 23 Nov. 2024. <http://www.essayworld.com/essays/Shock-Treatment-Nike-Adverti/67158>

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PAPER DETAILS

Added: 6/28/2007 11:19:44 AM
Category: Miscellaneous
Type: Free Paper
Words: 771
Pages: 3

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