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Strength And Weaknesses - Papers Online

Strength And Weaknesses

Market Segmentation, Targeting, and Positioning

Our market segmentation is to target people between the ages of 25-55 with the presentation of our new washing and drying machines. With this being said we feel that these people in between this age range help us with knowing what they want. Also, we want to target families, because a lot of families need a sufficient washer and dryer to help with there clothes. We feel a targeting a market with families, they will have the most to spend on a product like this that we are presenting to the general public.
Since the letter “LG” in the LG Company stand for Life’s Good this means that our positioning is to differentiate. We want to have ...

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Load Steam Washer, Wild Cherry. XL Load Capacity with Never Rust Stainless Steel Drum (4.0 cu.ft. IEC). Direct Drive Motor for the ultimate in durability and reliability. Steam Wash™ for Better Washing Performance and Efficiency. 1200 RPM maximum spin speed for efficient water extraction. Sense Clean™ System for intelligent fabric care, water and energy efficiency. Steam Fresh Cycle. 9 Washing Programs. 5 Temperature Levels.
Price; Our target price is between $600- $1000 dollars. We feel that this is a set price for our target market, and we feel that this is a price that our target market can afford.
Promotion; We want to promote our products on TV, radio, and the internet. We also want to do a show and comparison with other products. Our budget for this would be about$500,000 dollars. We know that in our financial analysis study, we will receive that money back with the selling of our product.
Place; We want to have our products in different whole sale stores, electrical ...

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Strength And Weaknesses. (2011, March 24). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Strength-And-Weaknesses/96736

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PAPER DETAILS

Added: 3/24/2011 05:01:53 PM
Submitted By: blackstar74
Category: Business
Type: Free Paper
Words: 549
Pages: 2

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