Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Sunchip Notes - Papers Online

Sunchip Notes

Frito-Lay, Inc.: SunChips

* How would you characterize the snack chip category and Frito-Lays competitive position in the category?

* Frito lay is 13% of sales in the US snack food

* 8 of fritolays chips are part of the top 10 most popular chips

* Frito lays sold $3.5 billion in 1990 out of $37 billion in US snack food sales

* 650 chips are introduced each year

* What specific challenges and risks does Frito-Lay face in marketing SunChips and what are their implications?

* Cannibalization of the other snack chips frito lay offers

* Extremely competitive market

* High new product failure rate

* What conclusions can be drawn from research SunChips' consumer ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

of the test market results, what actions should Dr. Riskey recommend to Frit-Lay top executives? The case notes that he could recommend that:

The test market be continued for another 6 months in Minneapolis-St. Paul;

The test market be expanded to other geographical areas with the same introductory strategy or some modification (e.g., increase advertising/merchandising, add a larger package size, or some combination);

SunChips be readied for a national introduction with the same introductory strategy or some ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Sunchip Notes. (2012, April 24). Retrieved April 27, 2024, from http://www.essayworld.com/essays/Sunchip-Notes/100842

"Sunchip Notes." Essayworld.com. Essayworld.com, 24 Apr. 2012. Web. 27 Apr. 2024. <http://www.essayworld.com/essays/Sunchip-Notes/100842>

"Sunchip Notes." Essayworld.com. April 24, 2012. Accessed April 27, 2024. http://www.essayworld.com/essays/Sunchip-Notes/100842.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 4/24/2012 01:21:19 AM
Submitted By: cornelia1207
Category: Business
Type: Free Paper
Words: 248
Pages: 1

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier