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Supply And Demand For The Pors - Papers Online

Supply And Demand For The Pors

Unveiled in February 1996 at a low-profile motor show in Hamburg, the Porsche Boxter was not born on a computer screen or in a focus group, but in the hearts, minds and imaginations of a small band of engineers with a passion for driving.
Many were surprised when Porsche unveiled its new sports car, but later they realised that this was no ordinary car, it was special. Ever since the first display of the prototype, the Boxter received massive hype from the press, many reporters saying it could be the greatest car in Porsches entire production history.
Upon its first display in Britain, the Boxter caught the imaginations of many. A relatively cheap sports car when in comparison with the ...

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at first having a waiting list, mainly due to the fully customisable interior and exterior. 78 different metallic paints and 48 different leathers brought about the main available choices to customers. The Porsche Boxter S, at $6000 greater expense, still has a 2-year waiting list.

Despite the great profile the Boxter was building, Porsche decided not to invest into international advertising, and instead adopted a direct mail system in each of its countries of sale. Thus the only people really targeted, were those who had purchased a Porsche automobile previously. Thus they created a hungry target market; also giving away free test-drives throughout Europe.

The Boxter’s price was its main advantage. It was said that by pricing the car exactly right Porsche executives had cornerstoned the market. The Boxter S was cunningly underpriced, so that when it was actually purchased, it would rise in value. Thus the demand for these cars was massive, and due to the waiting list, ...

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Supply And Demand For The Pors. (2006, September 5). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Supply-And-Demand-For-The-Pors/51870

"Supply And Demand For The Pors." Essayworld.com. Essayworld.com, 5 Sep. 2006. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Supply-And-Demand-For-The-Pors/51870>

"Supply And Demand For The Pors." Essayworld.com. September 5, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Supply-And-Demand-For-The-Pors/51870.

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PAPER DETAILS

Added: 9/5/2006 02:44:51 AM
Category: Miscellaneous
Type: Premium Paper
Words: 679
Pages: 3

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