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Television - In Living Color - Online Term Paper

Television - In Living Color

Everything people eat, wear, or use is pushed at the public through
commercial advertising. Whether it is the fertilizer that the farmer
chooses to put on the vegetables he grows, the clothing that is chosen at
the department store, or the pen to write a report, it has been advertised.
Advertising occurs even in the packaging of a product. From the colors the
manufacturer chooses to use on the wrapping, to the multi-million dollar
expense of television, everyone is influenced by advertising. One of the
most powerful forms of advertising is in the advent of television. Since
its inception, advertisers have viewed television as their most powerful
tool. Television provides an excellent ...

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audience, and it's ability to attack the
viewer on both the auditory and visual field.
The time spent in front of a television continues to grow with each
generation. The number of hours a child spends in front of a television
is rapidly overtaking even the number of hours that they will spend in
school. Included in their weekly television viewing are an extraordinary
amount of commercial messages. Before entering school, young children will
have formed many of their beliefs of what is good by the commercials they
have viewed. Due to the number of hours spent watching television,
advertisers use the concept of repetition to "promote goods, services,
ideas, images, issues, people, and indeed anything that the advertiser
wants to publicize or foster" (Pride & Ferrell 1). Even in politics,
advertising sells its candidate. In the past presidential election it was
impossible to watch TV on any given evening without seeing Bill Clinton or
his ideas numerous times. Brand names ...

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Television - In Living Color. (2004, October 17). Retrieved April 26, 2024, from http://www.essayworld.com/essays/Television-In-Living-Color/16011

"Television - In Living Color." Essayworld.com. Essayworld.com, 17 Oct. 2004. Web. 26 Apr. 2024. <http://www.essayworld.com/essays/Television-In-Living-Color/16011>

"Television - In Living Color." Essayworld.com. October 17, 2004. Accessed April 26, 2024. http://www.essayworld.com/essays/Television-In-Living-Color/16011.

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PAPER DETAILS

Added: 10/17/2004 09:57:28 AM
Category: Arts
Type: Premium Paper
Words: 1244
Pages: 5

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