The Consumer And The Gimmick

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a fast food happy meal.  We open the box, take out the toy, throw away the
contents, and then bitch about being hungry.  When we do this we always say,
"It's a cool song, but they are a one hit wonder."  We the hungry consumer do
not give the bands a chance to show their true musical talents. One example
involves the group Verve Pipe and their hit song "The Freshman." This songs LP
was out in December. No one noticed it until halfway through the month of
March.  "The Freshman" was played every thirty minutes on the radio and fifteen
times a day on MTV. This in my opinion results in the complete overplay of one
bands hit song.  Now we consider them a "One hit wonder."  The Verve Pipe has
more good music, but who is to say that anyone will ever hear it?

Another thing that hurts the industry is the reliance on gimmicks.
Finding   talent in a band that relies on gimmicks is as easy as lifting a
three-hundred pound man above you head.  Sure for some it is easy, but ...

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