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The Internet: It Was To Be The Great Equalizer - Online Term Paper

The Internet: It Was To Be The Great Equalizer

The Internet, with its octopus-like, global reach and affordable commercial
real estate, was going to rewrite the rules of commerce, giving corporate
CEOs and small-time home-business owners even odds at pioneering this
digital shopping frontier.
Online advocates gushed over how the Net would foster never-before seen
head-to-head competition between the commercial Davids and Goliaths in a
forum where ideas and ingenuity, not just money and clout, marked the
boundaries.

But as competition builds on the Internet, it appears that equal footing is
gradually slipping away beneath small and medium-sized companies.

After investing $50,000 just to get a seat at the commercial Internet table
a ...

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you
already know -- the biggies."

While Web site affordability has made it easier for companies like
Phillip's to establish an Internet presence, the same is true for his
competitors. Hence, a glut of small to medium-sized florists camp out on
the Internet and fight to draw consumer attention to themselves and away
from deep-pocketed and more recognizable competitors such as FTD and 800
Flowers.

"There are now so many [floral] sites that the worthwhile ones often become
lost," says Lloyd Kennedy, founder and CEO of (888) Live Flowers. "And
because of the overall florist presence, it is now virtually impossible to
set yourself or your Web effort apart from the others."

From flowers to compact disks to food, online vendors face stiffer and
stiffer competition from hundreds of thousands of comparable Web sites.

And as Internet commerce becomes subject to the same natural laws as the
real life marketplace, the once-glistening promise of small-time operators
taking on corporate ...

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The Internet: It Was To Be The Great Equalizer. (2007, July 4). Retrieved December 23, 2024, from http://www.essayworld.com/essays/The-Internet-It-Was-Great-Equalizer/67452

"The Internet: It Was To Be The Great Equalizer." Essayworld.com. Essayworld.com, 4 Jul. 2007. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/The-Internet-It-Was-Great-Equalizer/67452>

"The Internet: It Was To Be The Great Equalizer." Essayworld.com. July 4, 2007. Accessed December 23, 2024. http://www.essayworld.com/essays/The-Internet-It-Was-Great-Equalizer/67452.

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PAPER DETAILS

Added: 7/4/2007 01:26:41 AM
Category: Computers
Type: Premium Paper
Words: 1033
Pages: 4

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