The NFL, Sports Marketing, and the Super Bowl
Sports Marketing
NFL or the 'National Football league' as it is referred to, is America's pride and cause for the inculcation of the inherent patriotic spirit in the heart of the American. The NFL conducts football games as a part of the tradition every year, and every year Americans gather at the stadium where patriotism is at its height and nationalistic fervor is at its peak. In the game that was conducted on September 24, 2001, soon after the attack on the World Towers by an Islamic militant group that left more than thousands dead and severely injured, the national spirit was at its ultimate peak, and the Americans gathered there underwent heightened emotions and feelings, and this ...
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Super Bowl can be said to be a game where patriotic fervor is brought to the forefront, and herein lays the marketing strategy of the NFL. Every year, the Super Bowl offers marketers the opportunity to learn more about marketing strategies from studying the advertising strategies and the players and also the various coordinators of the game. For example, the Super Bowl XXXVI that took place, as part of the games played under the National football League was a very good example of the packaging of the 'patriotic' theme by the advertisers and the marketers of the game. This was a game where American patriotism was supported by large groups of people, and this included people from the various departments like that of police, the armed services department, the fire department, as well as the interviews conducted with the troops that have been posted in Afghanistan.
The proud heritage and the very mettle of the American people was showcased through this game, and it was ...
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to the marketing study that they had undertaken, it was discovered that the present day teenager was demonstrating an inordinate interest in nostalgia, and the two companies Levi and Pepsi adapted their theme to this basic interest, and this had a massive appeal to the teenager at the Super Bowl Game. In addition, Levi ran the same advertisement twice, once in English, and once in Spanish, and this showed that the company had a basic understanding and a keen sense of awareness of the demographics of the target audience that the advertisement was being aimed at.
Another interesting factor of the marketing strategy that was used by Levi was that it conducted a 'customer preference ...
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The NFL, Sports Marketing, and the Super Bowl. (2017, August 28). Retrieved November 23, 2024, from http://www.essayworld.com/essays/The-NFL-Sports-Marketing-Super-Bowl/106405
"The NFL, Sports Marketing, and the Super Bowl." Essayworld.com. Essayworld.com, 28 Aug. 2017. Web. 23 Nov. 2024. <http://www.essayworld.com/essays/The-NFL-Sports-Marketing-Super-Bowl/106405>
"The NFL, Sports Marketing, and the Super Bowl." Essayworld.com. August 28, 2017. Accessed November 23, 2024. http://www.essayworld.com/essays/The-NFL-Sports-Marketing-Super-Bowl/106405.
"The NFL, Sports Marketing, and the Super Bowl." Essayworld.com. August 28, 2017. Accessed November 23, 2024. http://www.essayworld.com/essays/The-NFL-Sports-Marketing-Super-Bowl/106405.
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