The Relationships Between Quaker, The Company, And Semiotics

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Quaker,
plain and simple, and the signifier is Q-u-a-k-e-r. However the word Quaker is
not just a word, it means many, many things, which is where the signified comes
in. The actual building is huge, which gave me the feeling that they are a
successful company and that their product must be all over the world. The
building is also white brick. This, without even knowing it gives you a feeling
of safety and purity(just as their products should be). Then there is the fact
that it is situated on the top of a hill, when you put meaning to this, there is
the feeling of greatness and domination. In my opinion these meanings or
signified's work like a funnel, they all at first have nothing to do with each
other, but when you put them together they all funnel into one thing, a
marketing ploy to buy their product. My point is, that they new exactly where to
place theirbuilding and what colour to paint it for the sole purpose of selling
their products. They new what meanings people would ...

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