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The Use Of The Internet In Mar - Online Term Paper

The Use Of The Internet In Mar


Will the internet keep the U.K competitive in a world market, in terms of industry?
Recently there has been emphasis for electronic business. Judging by IBM’s recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM ‘s portrayal of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the potential of the internet for huge exposure and trade without the barriers of geography and at a lower cost. Unlocking this potential for any business in the U.K and elsewhere is no easy matter. Although several large firms in the U.K are now making real impact through ...

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that created a profit among the ten regional winners was around 20000 pounds with the cheapest being 10000 pounds, all the companies testified to the need for expert help.

Such expense results from the need to have an aesthetically pleasing website which offers in depth analysis whilst maintaining a user friendly aspect. The site must encourage people to explore and revisit and its presence on the internet needs to be developed, which generally requires the advice of a specialist.

At present time in the U.K the internet is used mainly for business to business activity with less emphasis on customer intervention. One of the main reasons for this is the transport costs, a business will normally order batch which would make it worth while were as customers only demand 1 or 2 goods. The idea of supplying customers with intangible goods, such as music, computer games/ programmes, software upgrades etc. is becoming increasingly more popular.

A telephone poll carried out ...

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PAPER DETAILS
Added: 4/4/2005 04:42:37 AM
Category: Miscellaneous
Type: Free Paper
Words: 1170
Pages: 5

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