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Tobacco Advertising Makes Young People Their Chief Target - Online Term Paper

Tobacco Advertising Makes Young People Their Chief Target

Everyday 3,000 children start smoking, most them between the ages of 10 and
18. These kids account for 90 percent of all new smokers. In fact, 90 percent of
all adult smokers said that they first lit up as teenagers (Roberts). These
statistics clearly show that young people are the prime target in the tobacco
wars. The cigarette manufacturers may deny it, but advertising and promotion
play a vital part in making these facts a reality (Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe Camel,
a high-rolling, swinging cartoon character. Joe Camel, the "smooth character"
from R.J. ...

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many 6-year olds recognize Joe
Camel as know Mickey Mouse (Breo). That is very shocking information for any
parent to hear.
The industry denies that these symbols target people under 21 and claim that
their advertising goal is simply to promote brand switching and loyalty. Many
people disagree with this statement such as Illinois Rep. Richard Durbin who
states " If we can reduce the number of young smokers, the tobacco companies
will be in trouble and they know it "(Roberts). So what do the tobacco companies
do to keep their industry alive and well? Seemingly, they go toward a market
that is not fully aware of the harm that cigarettes are capable of.
U.S. News recently featured a discussion of the smoking issue with 20
teenagers from suburban Baltimore. The group consisted of ten boys and ten girls
between the ages of 15 and 17. When asked why they started smoking, they gave
two contradictory reasons: They wanted to be a part of a peer group. They also
wanted to reach out ...

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Tobacco Advertising Makes Young People Their Chief Target. (2008, September 8). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Tobacco-Advertising-Makes-Young-People-Their/89616

"Tobacco Advertising Makes Young People Their Chief Target." Essayworld.com. Essayworld.com, 8 Sep. 2008. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Tobacco-Advertising-Makes-Young-People-Their/89616>

"Tobacco Advertising Makes Young People Their Chief Target." Essayworld.com. September 8, 2008. Accessed December 23, 2024. http://www.essayworld.com/essays/Tobacco-Advertising-Makes-Young-People-Their/89616.

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PAPER DETAILS

Added: 9/8/2008 05:35:04 PM
Category: Social Issues
Type: Free Paper
Words: 707
Pages: 3

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