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Tobacco Companies Targeting Young People - Online Term Paper

Tobacco Companies Targeting Young People

Thesis: Statistics show us that young people are the main target of the tobacco
companies.
Outline
I. Introduction

II. Two main companies

III. Tobacco industries claims

VI. Other problems

V. Stopping them from smoking

VI. Conclusion

Every day, 3,000 kids start smoking, most of them between the ages of 10
and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These
statistics show us that young people are the main targets of the tobacco
companies. The cigarette manufacturers will deny it, but advertising and
promotion play a very important part in making these statistics a reality.
The two main companies in this advertising war are Marlboro and Camel.
Marlboro ...

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a Camel cigarette. It is not
right to prey on young people just because they are unaware of the dangers of
smoking.
The tobacco industry denies that these symbols target people less than
21 and claim that their advertising goal is simply to promote brand switching
and loyalty. Many people disagree with this statement such as Illinois Rep.
Richard Durbin who said "If we can reduce the number of young smokers, the
tobacco companies will be in trouble and they know it"(Roberts 38).
The problem we are facing is not only with the tobacco companies but
with the young people also. The reason why I say this is because most youths
know that they are being targeted. If these kids realize that the advertising is
manipulating them, why do they still smoke? The ads reflect an image of
rebellion and fitting in. These are all the things a young person, between
childhood and adolescence, needs and desires. This type of advertising, on top
of peer pressure, is the mystery behind the rise in ...

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Tobacco Companies Targeting Young People. (2005, May 27). Retrieved April 26, 2024, from http://www.essayworld.com/essays/Tobacco-Companies-Targeting-Young-People/27546

"Tobacco Companies Targeting Young People." Essayworld.com. Essayworld.com, 27 May. 2005. Web. 26 Apr. 2024. <http://www.essayworld.com/essays/Tobacco-Companies-Targeting-Young-People/27546>

"Tobacco Companies Targeting Young People." Essayworld.com. May 27, 2005. Accessed April 26, 2024. http://www.essayworld.com/essays/Tobacco-Companies-Targeting-Young-People/27546.

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PAPER DETAILS

Added: 5/27/2005 12:11:51 AM
Category: Social Issues
Type: Premium Paper
Words: 537
Pages: 2

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