Trader Joe's

Trader Joe's

At the turn of 1967, entrepreneur Joseph Coulombe started an innovative private chain of convenience stores called "Trader Joe's". The chain first started in 1958 as a brand called "Pronto Markets", it was very similar to 7-Eleven. The brand "Pronto Markets" was originally owned by a company called Rexall and in 1958, Coulombe was asked to test launch the brand store to compete against 7-Eleven. After operating the store for nearly six months, Rexall tried to convince Coulombe to close the store's operations. Coulombe, a graduate of Stanford Business School, highly educated in the field of competitive business strategy realized the store couldn't possibly succeed without a ...

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chain to a German tycoon Theodor Albrecht and his family but remained with the company as its chief executive until 1988.
Since the creation of Trader Joe's, millions of customers across the country have dashed through the doors of the nearest locations. Consumers are able to purchase a wide variety of their essential needs such as: food products, alcohol beverages and everyday household products. The question must be addressed is: "What are the unique features of Trader Joe's that fascinate customers to purchase their merchandise?" Trader's Joes describes itself as "your neighborhood grocery" and "your unique grocery store". Trader Joe's mission statement is: "The mission of Trader Joe's is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, ...

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Joe's is an exceptionally unique food chain. The company has now been able to expand to approximately 350 stores in 25 states including Washington, D.C. Entrepreneurs and consumers have ambitiously lobbied for the company to introduce locations near their towns and cities. Its ambiance is exceedingly appealing and groundbreaking. It intrigues customers to come out and shop. It changes the task of grocery shopping from a boring chore to a fun culturally fashioned experience. Trader Joe's fills its shelves and stores with a combination of low-costs, organic products and exceptionally creative tactics used to attract customers. Trader Joe's introduces products to customers ...

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PAPER DETAILS
Added: 5/7/2014 09:22:11 PM
Submitted By: thanif1
Category: Business
Type: Premium Paper
Words: 4189
Pages: 16

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