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U.S Auto Industry's Market Share And Fluctuations - Research Papers

U.S Auto Industry's Market Share And Fluctuations

The U. S. auto industry's share of the market has experienced fluctuations over
the past 50 years. These fluctuations have been caused by many reasons, but some
of the main reasons include quality, price, and foreign competition.
The Ford Motor Company, General Motors Company, and the Chrysler Corporation,
a.k.a. "The Big Three", are the three largest manufacturers of automobiles in
the world. " The Big Three" hold nearly 75% of the market and produce over 8
million automobiles per year. The largest competitors of " The Big Three" are
Japanese auto producers that include Toyota, Nissan, and Honda. These three
foreign manufacturers hold 20% of the market and produce about 2.7 ...

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began to decline. Foreign cars were smaller, more fuel
efficient, less expensive, and often more reliable than their American
counterparts. General Motor's market share dipped from nearly 44% in 1973 to
below 30% in 1985. In response to this sudden drop in its share of the market GM
founded the Saturn Company. Saturn produces compact cars very similar to
Japanese imports at competitive prices. This response halted GM's declining
share of the market. Today, General Motors maintains about 30% of the market.

General Motors was the first large auto company to begin research on alternative
fuel sources and continues to lead the way. Some developments of this research
include the first production natural gas engine, and the first car powered
completely by electricity. Many ideas are still in the process of being
developed, such as affordable solar powered vehicles and ultralight plastic body
parts.

The Ford Motor Company, founded in 1903 by Henry Ford, was the largest ...

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U.S Auto Industry's Market Share And Fluctuations. (2008, September 19). Retrieved April 23, 2024, from http://www.essayworld.com/essays/U-S-Auto-Industrys-Market-Share/90138

"U.S Auto Industry's Market Share And Fluctuations." Essayworld.com. Essayworld.com, 19 Sep. 2008. Web. 23 Apr. 2024. <http://www.essayworld.com/essays/U-S-Auto-Industrys-Market-Share/90138>

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PAPER DETAILS

Added: 9/19/2008 09:00:55 AM
Category: Economics
Type: Premium Paper
Words: 932
Pages: 4

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