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Uleashing The Killer App Book - Research Papers

Uleashing The Killer App Book


ULEASHING THE KILLER APP:BOOK REPORT
Digital Strategies for Market Dominance
Killer apps, goods or services that establish quickly and dominate the market, are displacing traditional planning and strategy in business. These revolutionary realities such as email, the first word-processing program, and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business. Companies that use existing technologies are finding possible killer apps as a way to gain advantage over competitors and serve their customers in a more efficient manner. Companies that choose to use existing, traditional ideals of strategy and planning are being passed over as the ...

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to make their work faster and eliminate non-essential processes.

Once developed, killer apps take their market by storm. For example, electronic mail has established itself as the way of communicating notes and short correspondence over the traditional ways of writing letters. The US Postal Service has experienced extreme loses in revenue due to the hands of email. Killer apps will dominate a market quickly as customers find its advantages over traditional services and products.



THE LAWS THAT LEAD TO SUCCESSFUL KILLER APPS

Moore's Law

Moore's Law, Metcalfe's Law, and the economic theories of Ronald Coase help support the rise and domination of killer apps. Moore's law focuses on the constant growth in computing power. The law states that for every 18 months, processing power doubles while cost holds constant. Killer apps are now able to constantly evolve faster, smaller, and more efficient while keeping costs somewhat constant. In 1980, a gigabyte of storage ...

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economic theories of Ronald Coase have produced many opportunities for smaller companies to compete easier with larger, more established firms. Coase believed that firms are set up to minimize transactional costs. A larger firm can produce products like steel at lower economies of scale and more efficiently than an individual. Existing corporations are now competing against the economies of cyberspace. The economies of cyberspace significantly lower transactional costs more than traditional firms do because of the greatly reduced costs of land, labor, and capital. An online bank can offer as many advantages that traditional banks currently offer. This is because the transactional ...

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PAPER DETAILS
Added: 6/18/2004 01:21:40 PM
Category: Miscellaneous
Type: Free Paper
Words: 3324
Pages: 13

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