The Use of Ethos and Pathos in a Magazine Ad for Eggs

Ashley Knapp
Instructor Abraham
English 1010
3 March 2018

The Use of Ethos and Pathos in a Magazine Ad for Eggs

When it comes to food, there are so many choices to be made. Everyone wants what is best for their families. We want, better nutrition, better taste, and better-quality products. When it comes to eggs, this is no different. There are so many types to choose from. Consumers or might want, brown eggs, cage free eggs, organic eggs; the list can go on and on.

In a Woman's Day ad, published in November 2011, Egg-Lands Best has an informative ad, as to why their eggs are "best. "For my family, only the best in nutrition," the ad reads. Egg-Lands Best Eggs advertisement is ...

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and pathos in this ad to get their point across to consumers.

The Egg-lands Bests ad uses ethos to persuade consumers into believing why their eggs are better than "ordinary eggs." They put a comparison chart in the ad, that compares their vitamins cholesterol, and other nutrients, to that of "ordinary eggs," and why their eggs are better for you. This chart allows consumers to see as to why these eggs are better quality, and would be better for their families. It also shows as to why their eggs are "different."

They use the "red EB stamp on every egg" as an example of ethos. They point out in the ad that, when you open the carton of eggs you will see a "red EB stamp on every egg, and that's a sign that you are getting the very best in freshness, and quality." They use that as a visual, for the consumers to believe in their product.

Eggs-Lands Best ad also uses pathos to grab the consumers emotion of love, and satisfaction. They know that consumers care about what ...

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"The Use of Ethos and Pathos in a Magazine Ad for Eggs." Essayworld.com. May 12, 2018. Accessed September 21, 2018. http://www.essayworld.com/essays/Use-Ethos-Pathos-Magazine-Ad-Eggs/106741.
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Added: 5/12/2018 06:24:41 AM
Submitted By: cowgirl05
Category: Miscellaneous
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