Warner-Lambert

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a key player in the Ethical Pharmaceutical industry. Pharmaceutical preparations, comprises of firms that manufacture, devise and process medicinal component into finished pharmaceuticals for human or veterinary use. Pharmaceutical preparations comprise ethical brand name and over-the-counter drugs and generic substances. The three main divisions of W-L are Consumer Healthcare business, Confectionery business and Pharmaceutical business.

Warner-Lambert Sales:

Warner-Lambert’s sales achievements in the US, for 1997, are as follows: Pharmaceutical sales in the US increased 84% to $2,170 million. This increase was attributable to successful launch of the cholesterol-lowering drug LIPITOR and the type two diabetes drug Rezulin. Consumer Healthcare sales of $1,411 million were essentially unchanged. Shaving product’s sales increased 22% to $199million due to the launch of the PROTECTOR shaving system and the newly designed Slim Twin disposable razor. The Confectionery sales ...

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drugs by managed care providers.
US demographic trends are expected to be highly lucrative, since over-65 age group of the population is anticipated to increase by 17% during1996 - 2010. The latest studies of drug usage in HMO plans have suggested that the over-65 patients are using roughly three times more prescription medication than patients under age 65.
Industry volume expansion is expected to heighten directly as a result of new breakthrough therapeutics. An example of such success would be W-L’s cholesterol-reducing, 2-billion dollar drug, Lipitor. Another aspect contributing to the booming pharmaceutical industry is an increasingly efficient F.D.A approval process, ...

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