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What Sort Of Man Reads Playboy - Online Essays

What Sort Of Man Reads Playboy



"?"
"? He's a man who turns his leisure time into an
adventure...He's a man with a discriminating eye...He's a man who is smart about his future." Playboy-Aug.,Sept.,Oct. 1996
While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of Playboy. There is a full page color advertisement that generally depicts a man and at least one woman. The scene within the ad changes with each issue but it is always fresh and upbeat, such as an outdoor scene, an art gallery, or steps at some college campus. Each ad such as this asks the same question, "What sort of man reads Playboy," then continues ...

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to interpret it for him. The advertisement is blunt and it draws on direct feedback, the purchase of another issue. Simply put, Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts. In writing this, it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience.
To every message there is a sender, and in this case it is one of the top ten men's entertainment magazines, Playboy. Service provided from this magazine is visual entertainment for open minded, mature adults. By far, Playboy magazine has been one of Americas forerunners in contributing to this countries social and cultural attitudes. Countless men have turned the pages of this publication; whether it be for the commentaries and articles or for the photography, Playboy has managed to find its way into most mens lives.
...

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a printed message. Recreation and outdoor-sports enthusiasts were a few of the choice words used in the rock climbing ad while the laptop ad talked about higher education and male college readers. After having been around awhile, Playboy has learned to play the ropes. The interest related topics (Girls of the Big 12) get the interest related audience (college men) who view the interest related ads (college student ad). By now you should be able to see the relationship going on between Playboys self advertisement and what topics and photographs are covered in each issue.
To fully understand the depth of Playboys message, it will be necessary to split the message up into its two ...

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What Sort Of Man Reads Playboy. (2006, July 14). Retrieved December 22, 2024, from http://www.essayworld.com/essays/What-Sort-Of-Man-Reads-Playboy/49101
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"What Sort Of Man Reads Playboy." Essayworld.com. July 14, 2006. Accessed December 22, 2024. http://www.essayworld.com/essays/What-Sort-Of-Man-Reads-Playboy/49101.
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PAPER DETAILS
Added: 7/14/2006 08:10:17 AM
Category: English
Type: Premium Paper
Words: 1595
Pages: 6

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