Shift In Marketing Paradigm Essays and Term Papers

CRM

Appreciating the Role of Change Management in CRM Abstract Change management is often the defining factor between success and failure in CRM projects. While the business of change management continues to grow through books, seminars, and consultants, managers are as confused as ever when ...

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Emerging Trends - Body Wearable Computers

Wearable computing facilitates a new form of human-computer interaction comprising a small body-worn component that is always on and always ready and accessible. This new computational framework differs from that of hand held devices, laptop computers and personal digital assistants (PDAs). The ...

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The Condition Of Postmodernity

Book Review: , David Harvey is well-known in social theory circles for books like Social Justice and the City (1973), The Limits to Capital (1982), The Urbanization of Capital (1985), and Consciousness and The Urban Experience (1985) -- all seminal attempts to chart the relatively new and ...

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Malaysia Car Industry

Malaysia is one of the smaller Southeast Asian markets for motor vehicle production and sales and ranks behind South Korea, the People's Republic of China, Taiwan, Thailand and Indonesia. Since 1985, when the first made-in-Malaysia car, Proton rolled off the production line, it have been ...

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Impact of Tourism

Table of Contents Part A * Introduction * Internet and Information Communication Technology * Climate Change * Culture * Marketing and Advertising * Attractions, Events and Festivals * Conclusion Part B * Introduction * Impacts of Tourism on the people and destination * Economic ...

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Onward Westward

In important respects, the regional context of the Western Hemisphere has changed dramatically in the past decade. Authoritarian rule has given way to democracy in almost every Latin American country; societies wrenched by years of violent and costly civil wars, driven by Cold War ideological ...

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Business Pricing Strategy

Pricing Strategy Pricing is a means of communication with the customer. Pricing no longer represents simply the perceived value of a product, but strategic pricing policy communicates to the customer where the product falls in a range or products, and with the comparison comes a perception of ...

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Technology And The Future Of Work

Every society creates an idealised image of the future - a vision that serves as a beacon to direct the imagination and energy of its people. The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian clerics held out the promise of eternal salvation ...

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Technology And The Future Of W

ork Every society creates an idealised image of the future - a vision that serves as a beacon to direct the imagination and energy of its people. The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian clerics held out the promise of eternal ...

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The Changing Face of Corporate America

The Changing Face of Corporate America American business structure has undergone major changes since the beginning of the industrial era. Until recently, it was to a corporation's advantage to have as much as possible performed in-house. Corporations saved money in many ways by adopting an ...

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