6 Big Business Rivalries
February 18, 2009
6 Big Business Rivalries
By Ilya Leybovich
Healthy competition can sometimes devolve into full-blown feuding. Here we explain how six well-known business rivalries began and where they are now.
When major businesses vie against one another for an increased chunk of market share, consumers tend to benefit. Competition between two rival companies can often drive innovation, motivating each firm to improve or expand its product range, build better relationships with its customers or reinvent its branding strategies to enhance public appeal. Moreover, these competitions can be quite entertaining. The origins of some of the most famous business rivalries may be ...
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tractor engineer who began purchasing Ferraris for personal use in the late 1950s. He believed the cars had some design problems and applied his tractor expertise toward revamping their clutches. When he brought his suggestions to the company's founder, Enzo Ferrari, he was promptly brushed off.
In an interview given late in his life, Lamborghini claimed that Ferrari told him, "[Y]ou may be able to drive a tractor but you will never be able to handle a Ferrari properly." Soon after, Lamborghini established his own manufacturing company, producing cars that many consider comparable to, or even better than, Ferrari's vehicles, and began a rivalry that would continue for nearly 50 years. (Source: News.com.au)
Microsoft vs. Apple
While some might argue that Microsoft and Apple are not competitors according to their core product lines, it is undeniable that they offer rival influences on the direction technology should take. Apple founder Steve Jobs created the first personal ...
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was America's sturdy workhorse, filling consumer need for transportation and helping Ford account for roughly 55 percent of all car purchases in the early 1920s. General Motors, founded five years after Ford, held a more modest 12 percent of market share in the early 1920s. However, in a startling reversal, by 1933 GM controlled 41 percent of the market to Ford's 20 percent, and continued to be the larger company into the 21st century. How did this rivalry undergo such a dramatic shift?
The answer lies in marketing. While Ford sold automobiles to fit a need, GM changed its strategy to focus on what consumers want, recognizing that cars could be luxury items periodically replaced with ...
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"6 Big Business Rivalries." Essayworld.com. March 9, 2011. Accessed December 23, 2024. http://www.essayworld.com/essays/6-Big-Business-Rivalries/95785.
"6 Big Business Rivalries." Essayworld.com. March 9, 2011. Accessed December 23, 2024. http://www.essayworld.com/essays/6-Big-Business-Rivalries/95785.
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