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Abercrombie And Fitch's Ads - Term Papers

Abercrombie And Fitch's Ads


Most ads that come from Abercrombie lately have basically been oversexed schlock, but they still seem to pull in customers to buy their $80 jeans. What is it about this store and their ad campaigns that make them so popular? I found one of A&F more ³conservative² ads and analyzed it....
The first thing I noticed about this ad was the extremely dominant focus on the couple and the blurred visuals behind the twosome. The human eye naturally focuses toward the lighter, brighter fabric: the guyıs shorts. That leads up to his blood red tee-shirt, bearing the name of... guess who: Abercrombie. So, right from the get go, the consumer knows what heıs looking at. How do we assume that this ...

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a snowboard, which in todayıs society is considered a male-dominated sport, while the female is wearing the traditional skis. This is the only ³normal² male-female relationship status we see as an audience.
The two seem ³in their own world,² yet they are putting on a little show ten feet in the air. The way the pic is taken seems that they are frozen in time. Itıs the illusion of that perfect moment in time lasting forever.
Society has come to normalize the feature of smooth legs for women, more so than males. Theyıve almost switched gender roles. Look at his boots- they have fluffy tops on them. He is showing more skin than she is, which is unlike many modern ad campaigns where the female is the sex symbol. The female is almost covered from head-to-toe. What the couple (or lovers, or partners) could possibly do is almost switch clothing and still be considered acceptable in society. She carries more male qualities and he seems more submissive. Sheıs obviously ...

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Abercrombie And Fitch's Ads. (2007, June 13). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Abercrombie-And-Fitchs-Ads/66375
"Abercrombie And Fitch's Ads." Essayworld.com. Essayworld.com, 13 Jun. 2007. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Abercrombie-And-Fitchs-Ads/66375>
"Abercrombie And Fitch's Ads." Essayworld.com. June 13, 2007. Accessed December 23, 2024. http://www.essayworld.com/essays/Abercrombie-And-Fitchs-Ads/66375.
"Abercrombie And Fitch's Ads." Essayworld.com. June 13, 2007. Accessed December 23, 2024. http://www.essayworld.com/essays/Abercrombie-And-Fitchs-Ads/66375.
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PAPER DETAILS
Added: 6/13/2007 06:34:02 AM
Category: Miscellaneous
Type: Free Paper
Words: 949
Pages: 4

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