| Administrative Decision Making
 BSAD 490
 Dr. Roth
 The Limited, Inc.
 Three Limited Parkway
 Columbus, Ohio 43230
 614-415-7000
 www.limited.com
 
 Overview
 
 Name:			The Limited, Inc.
 
 Headquarters:		Three Limited Parkway
 
 Columbus, Ohio   43230
 
 Telephone:		614-415-7000
 
 Internet Address:	www.limited.com
 
 Top Officers:	Leslie H. Wexner, Chairman and Chief Executive Officer
 
 Kenneth B. Gilman, Vice Chairman and Chief Administrative Officer
 
 V. Ann Hailey, Executive Vice President and Chief Financial Officer
 
 Arnold F. Kanarick, Executive Vice President and Chief Human Resources Officer
 
 Total Number of Employees:	131,000
 
 Number of Locations:	over 5,600 in Domestic U.S.
 
 S.I.C. Number:		5621
 
 Current Stock ...
 
 
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 women of different ages, sizes, and budget limits.The Limited, Inc. is comprised of a unique family of brands.  Since the grand opening in 1963, the Company has grown to over 5,633 stores and 13 retail businesses.  Businesses that fall under the umbrella of The Limited, Inc. are: Express, Lerner New York, Lane Bryant, Henri Bendel, Structure, Limited Too, and Galyan's Trading Company.  The Limited, Inc. also owns 83% of Intimate Brands, Inc., IBI, which consists of Bath & Body Works, and Victoria's Secret.
 Instead of offering a wide-variety of types of clothing, the stores offer a limited assortment in large quantities and a variety of colors.  The company emphasizes rapid turnover of inventory so only the newest fashion is in the stores at all times.
 As of 1997, the Limited, Inc. is a $9.2 billion specialty retailer selling women's, men's, and children's apparel; lingerie; personal care products, and sporting goods through its 5,633 stores and a catalogue.  The past few years ...
 
 
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 |   to women who want "casual American fashion."  These stores focus on the sale of medium-priced fashion clothing and accessories.  The company began opening larger-format Limited stores in 1990, and older stores took on a new look to provide additional selling space.  Most of the 629 Limited stores are located in regional shopping centers or malls across the U.S.
 Henri Bendel:
 
 In 1985, the The Limited, Inc. purchased this upscale fashion store.  The store offers the best in clothing and accessories from international designers.  The price of clothes correlates with "today's modern woman in her mid-thirties in a higher-income household."  This is the only upscale store owned by The ...
 
 
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