Advertiser Influence On The Media: Censorship And The Media



In North America there are 11,000 magazines, 11,000 radio stations, 2,500 book publishers, 2,000 television stations, 1,700 daily newspapers, and seven major movie studios . Such a large number of media outlets should foster free expression without the influence from outsiders. However, 23 corporations control over 50 percent of the business in each medium . In some cases they have a virtual monopoly . Of the 1,700 daily papers, 98 percent are local monopolies and fewer than 15 corporations control most of the country's daily circulation . A handful of firms have most of the magazine business, with Time, Inc. alone accounting for about 40 percent of that industry's revenues . The ...

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the diversity of news coverage even further is the ever-looming presence of the advertiser or corporate supporter. Advertisers have pressured more than 90 percent of U.S. newspapers to change or kill stories, reported a recent study by Marquette University's Department of Journalism . The same number of newspapers had advertisers threaten to withdraw or withdrew advertising over reporting of news or feature stories . However, only one-third of those newspapers caved in to those pressures .
Amidst the corporate battle for control and influence of media outlets lies Blue Springs, Missouri, population 49,290 . This Midwestern community is home to Blue Springs South High School and the Jaguar Journal. The student reporters at the Jaguar Journal wanted their newspaper to contain articles that are issue-oriented and substantive works of journalism. To that end the students chose to conduct an investigation on the availability of cigarettes to minors. However, the ...

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School in Blue Springs, Missouri decided that teenage smoking was an important and substantial issue to their readers. In the spring semester of 1996 the student reporters, with the assistance and support of their faculty advisor, Valerie Halas, conducted an investigative expose' to see if any local businesses would sell cigarettes to minors . Two students, a 15 and 16 year old, were able to purchase cigarettes from two grocery stores .
Principal Dennis Littrell censored the article, citing that the investigation may have been conducted illegally . However, Halas and the Jaguar Journal editor Jeremy Gates contacted police prior to the start of the investigation to ensure their ...

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PAPER DETAILS
Added: 12/15/2007 06:11:20 PM
Category: Arts
Type: Premium Paper
Words: 3448
Pages: 13

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