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Itˇ¨ has the capability to be able to show these ceramic plates or mugs they sell in a three dimensional presentation of the product. These mugs or plates when advertised on the web could be rotated as if one is looking at it in the store. This allows the customer to get more thorough information about the product without having to go to a store. "Frame It" effort to provide this increased interaction for customers with their web product is notably a desire to cater to the customers' convenience of getting as much information as they can about a product at their fingertips.
Besides providing the ease of accessing their services, ˇ§Frame Itˇ¨ also addresses customer needs. In the very first sentence "Frame It is more than a frame shop that offers quality custom framing," the ad uses concrete, persuasive language to distinguish itself from other people who might be providing the same service. In the next sentence, "We also carry a line of ready made frames and our prices can ...

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