Marketing Essentials

MARKETING ESSENTIALS

BTEC LEVEL 5 HND IN BUSINESS MANAGEMENT
ASMA ANSAR
17/10/2019
Total Word Count - 4200

ACKNOWLEDGEMENT

I would like to acknowledge and thank Ms. Lakmali for tutoring us with the proper writing materials, sharing her vast knowledge with us and especially for very clear lectures to me.

I would also like to thank my friend Mayuri and my family for the support to me during lectures and at junctures of completing this assignment.


EXECUTIVE SUMMARY

It is identified in this report that how the marketing mix and the marketing processes of Maliban biscuits ltd and Ceylon Biscuits ltd conduct their relevant marketing Ps according to the nature of the ...

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to contain details and promotional process of the newest product "Sherley" from Munchee Biscuit Manufactories Ltd where all marketing tactics relevant to it are briefed to the reader. The strategies outlined are very specific depending on the product context and consist of the product's action plans.


Contents
ACKNOWLEDGEMENT 2
EXECUTIVE SUMMARY 3
INTRODUCTION 6
SCENARIO 01 7
SCENARIO 2 13
PART A 13
PART B 19
CONCLUSION 26
REFERENCES 27


List of Abbreviations
CBL - Ceylon Biscuit Limited
Ltd - Limited
FMCG - Fast Moving Consumer Goods
KPI - Key Performance Indicator
S.L - Sri Lanka


List of Figures
Figure 1 8
Figure 2 9
Figure 3 14
Figure 4 15
Figure 5 17
Figure 6 22
Figure 7 22
Figure 8 23
Figure 9 24
Figure 10 24
Figure 11 25


INTRODUCTION

This study describes, compares and contrasts how two of Sri Lanka's leading biscuit manufacturers, Maliban Biscuit Manufactories Private Limited and Ceylon Biscuits Limited use and ...

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special marketing idea for the brand. (Twin, 2019)

Marketing theory, including current and future trends, summary of five marketing system elements

Marketing concepts are divided into five main concepts that represent marketing. These marketing concepts include both current and future trends for successful marketing planning. Advertising principles include: production, service, distribution, advertising, and societal respectively

Figure 1

Production concept - This concept is based on consumer experience, which demonstrates that buyers are attracted towards items that are easily available in reasonable quantities at a cheap price on the market. The organization's operational ...

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PAPER DETAILS
Added: 2/18/2020 09:25:56 AM
Submitted By: ARah
Category: Business
Type: Premium Paper
Words: 5809
Pages: 22

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