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What Is Advertising? - Online Essays

What Is Advertising?

WHAT IS ADVERTISING?

INTRODUCTION TO ADVERTISING
LECTURER; MR DENNIS PRINCE BROOKS
INDEX; 10149171
LAWRENCE ADJEI GYEKYE

Advertising is about branding. It is creating of images in the mind of consumers so they can reach consensus about what brand to settle for. Wikipedia , defines it as ; A form of mass communication which seeks to persuade a target audience to continue or take some new action. Advertising is the promotion of a product or a service to target audience. According to PSR Smith, ' Advertising is a process of communication which informs ,entertains, and challenges consumers to choose a particular brand. The two types of advertising are product and institutional. ...

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What Is Advertising?. (2012, February 23). Retrieved February 2, 2026, from http://www.essayworld.com/essays/What-Is-Advertising/100343

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PAPER DETAILS

Added: 2/23/2012 09:45:50 AM
Submitted By: DEHAM
Category: Business
Type: Free Paper
Words: 132
Pages: 1

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