Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Is Advertising Ethical? - Online Essay

Is Advertising Ethical?


E-mail: amychao54@hotmail.com
Introduction Advertiserˇ¦s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesnˇ¦t mean it should not have to follow similar ethical standards. Advertising, too, should be held to the truth, as many people take it at face value and gullibly believe all or most of what is said. Although it is true that we should learn how to interpret advertisings, it is not our responsibility to interpret an advertisementˇ¦s honesty and accuracy. The definition of truth in this case should be the leaving out of any false statements used in an ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

This allows the advertisers to continue their scam and trick even more people with their dishonesty. People have to try to figure out if advertising is legitimate and plausible. For example, shopping via Internet, consumers usually disappointment and being cheated when they receive the goods by Mail. 2. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan selling phone services. The underlying message here is that people who use this service or buy this product will be living the high life of a celebrity, but usually these famous people do not use the same product themselves. 3. Another big deception is the use of fine print. Advertisers often tout wonderful coverage of their products in bright, bold words and pictures, but they take it away in the fine print. This is where they put all the information about how the product may harm you or the stipulations that go along with their services, ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

Is Advertising Ethical?. (2008, September 19). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Is-Advertising-Ethical/90129
"Is Advertising Ethical?." Essayworld.com. Essayworld.com, 19 Sep. 2008. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Is-Advertising-Ethical/90129>
"Is Advertising Ethical?." Essayworld.com. September 19, 2008. Accessed December 23, 2024. http://www.essayworld.com/essays/Is-Advertising-Ethical/90129.
"Is Advertising Ethical?." Essayworld.com. September 19, 2008. Accessed December 23, 2024. http://www.essayworld.com/essays/Is-Advertising-Ethical/90129.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 9/19/2008 04:32:27 AM
Category: Political Science
Type: Free Paper
Words: 1170
Pages: 5

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» The Question Of Whether Or Not ...
» Sex In Advertising
» Ethics And Advertising
» Should Junk Food Advertising Be...
» Social, Ethical And Biological
» Stay Tuned: The Exploitation O...
» Accounting Ethics
» Accounting Ethics
» Redux Marketing Case Study
» Situation Analysis: Ford Mustan...
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved