How Advertising Affects What You Buy
English 1A MW 4-515
Dr. Bergmann
OUTLINE
Thesis: Advertising has different effects on consumers, it changes their
prospective on what is, and what is not, worth buying, what they buy and when
they buy it.
1. How advertisers target a certain background or area
for their product, and how they get your attention.
2. What advertisers use to get you to buy their product,
such as symbols or slogans.
3. Description of five key points of their strategies;
what makes advertisers good or bad.
4. What people used before nylons; what advertising did
for the new Nylon product.
5. What advertising did for a new type of car; how people
...
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direct advertising; public relations themes;
advertising to consumers.
8. Criticisms of advertising; who the advertisement
appeals to, is it biased, conflicting claims, is it
vulgar.
9. How advertising developed; what the first one was
doing; what lured people to doing it; and what
advertising people do.
"Advertising has developed and supported great industries, bulwarked-"or
increased- "entire economies, and changed a sufficient number of human habits"
(Wood 3). Like that paragraph says, advertising effects people in what they do
and how they do it. It has effected the Kleenex company, the Nylon
manufacturers and a company of a new type of car, the Tucker Corporation, from
the 1940's. Advertising has changed due to these people by their ways of making
people notice their product. Preston Tucker advertised his new car early, and
received many replies on what the car was about; the Nylon company advertised a
day ...
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low cost per reader. It can be highly selective and concentrated
on a particular segment of the public such as stockholders, suppliers, or
opinion leaders. Intensive community coverage may be secured through the use of
local newspapers, radio, or television advertising. Which will provide enough
space to tell a complete story and inform and educate people. The advertiser
can control the timing and space given a public relations message by buying a
certain amount of time on the air, or space in a specific article or paper
(Canfield 493). Advertisers grab your attention with funny, or serious,
statements and pictures. They aim at getting you to at least look at their
article to see a ...
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"How Advertising Affects What You Buy." Essayworld.com. Essayworld.com, 12 Mar. 2007. Web. 22 Nov. 2024. <http://www.essayworld.com/essays/How-Advertising-Affects-What-You-Buy/61620>
"How Advertising Affects What You Buy." Essayworld.com. March 12, 2007. Accessed November 22, 2024. http://www.essayworld.com/essays/How-Advertising-Affects-What-You-Buy/61620.
"How Advertising Affects What You Buy." Essayworld.com. March 12, 2007. Accessed November 22, 2024. http://www.essayworld.com/essays/How-Advertising-Affects-What-You-Buy/61620.
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