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The American Dream - Online Term Paper

The American Dream


. It consists of a family, house, cars, and other luxury items. How did it become ? Why do we feel so compelled to pursue it? The reason is because we, the American public, have been convinced through advertising to acquire it. It is a very powerful way of persuasion. Advertising affects us so powerfully that it sometimes sets our views of society for us. We constantly absorb images of families, houses, and cars through commercials and magazine ads. It persuades us so strongly to the point that it can alter our social consciousness. Alter it to the point that we feel that is no longer a luxury, it has become a necessity.
Today there is almost no way to escape advertisements. The radio, ...

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start this form of brainwashing on us at a very early age. They lay the groundwork of ideals early on because it is easy to persuade a child. Now, with the two income family, children are left to interpret not only advertisements but television programming as well without supervision. Children are forced to make their own evaluations and most of the time they go along with the views of what they see. How many times do children want something because they saw it on television? With the unending viewing of shows and advertisements who could blame them. By age twenty, Americans have viewed an estimated half a million commercials. Now that is a major amount of influencing on a young person. This is exactly what advertisers hope to accomplish with young people. They want them to associate advertisements to purchasing.
It starts out with toys and leads to . One day they want a matchbox car and a few years later they want a real Porsche. Do not all boys want a fancy car? Do not ...

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The message they send out is that a family is healthy. That having a family equals happiness. All of which spell . If you do not have a family, you are not a complete person and that is not American. Is this not evident through societies silent discouragement of single parents? Do we not think that there is something wrong with someone if they are not married by the age of thirty-five? Advertisers use this belief that they have passed down to lure the consumer in. They stress to the consumer that if they love their family and want them to be happy then they will buy this product. After all, isn=t your family worth it? This in turn emits a strong feeling of guilt toward the consumer. ...

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"The American Dream." Essayworld.com. May 30, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/The-American-Dream/46749.
"The American Dream." Essayworld.com. May 30, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/The-American-Dream/46749.
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PAPER DETAILS
Added: 5/30/2006 06:42:03 AM
Category: Social Issues
Type: Premium Paper
Words: 1530
Pages: 6

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