Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Web Advertising - Online Essays

Web Advertising


, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of ? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

means of communication in case of nuclear war, which has now become known as the Internet, has metamorphosed into the strategic global communications tool of our era. The end of the cold w ar left this massive installed structure - initially dubbed ARPANET- without much of a purpose. Soon universities, major corporations and governments began to piggyback on to the global framework, extending its reach and commercialising it. Known as the N et to aficionados, the Availability of cheap, accessible and easy-to-use Net access points throughout the world has seen the number of global Internet users increase dramatically each month. While the convenience of electronic mail was initial catalyst for Internet growth world wide, it's the emergence of the World Wide Web (WWW) multimedia interface that has captured the attention of prospective users across the globe. The resources available on the WWW are as varied as they are extensive. There hundreds of thousands of sites which can be ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login

as companies who speci alise in producing multimedia web pages (such as Adept Internet), Internet commerce, cable companies and modem suppliers (Perlman, 1996). 2.3) Technological Implications for Marketing Joseph (1996, p. 29) concisely described the situation as such: ' Marketing, like most business disciplines, is undergoing a period of change as a direct result of the information revolution. The rapidly declining costs of and increasing power of information processing technology is altering the in which customers and businesses relate to each other. Marketers, however should be cautious not to attempt a quantum leap from more traditional meth ods as this is sure to bring issues such ...

Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.


CITE THIS PAGE:

Web Advertising. (2005, April 14). Retrieved March 19, 2024, from http://www.essayworld.com/essays/Web-Advertising/25329
"Web Advertising." Essayworld.com. Essayworld.com, 14 Apr. 2005. Web. 19 Mar. 2024. <http://www.essayworld.com/essays/Web-Advertising/25329>
"Web Advertising." Essayworld.com. April 14, 2005. Accessed March 19, 2024. http://www.essayworld.com/essays/Web-Advertising/25329.
"Web Advertising." Essayworld.com. April 14, 2005. Accessed March 19, 2024. http://www.essayworld.com/essays/Web-Advertising/25329.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 4/14/2005 10:01:14 AM
Category: Miscellaneous
Type: Premium Paper
Words: 5593
Pages: 21

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» Web Advertising – Is It Really ...
» Internet Advertising
» Usage Of The Internet
» Advertising And Promotion Camp
» Advertising And Promotion Campa...
» What Are The History, Laws, Pro...
» Ecommerce
» Web Radio
» The Dependability Of The Web
» Advertising Analysis
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved