What Are The History, Laws, Profitability, And Responsibilities To The Consumer Of Advertising Hard Liquor On TV In The United States?

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advertise their products, first on radio in 1936, and of TV in 1948.
However, the industry is being faced with declining sales. Their competitors
such as the beer and wine industries have grown. The sales of beer and wine
have increased dramatically, leaving the hard liquor industry behind. The main
reason for this occurrence is due to the fact that these industries have tapped
into the resource of advertising on TV.

Consequently, this has prompted the hard liquor industry to reevaluate its
current marketing situation. The first company to take the leap to TV is
Seagram. The Seagram company began advertising 30-second Crown Royal whiskey
commercials in Corpus Christi, Texas.

Definitions

The words "distilled spirit" is used throughout this report. Distilled spirits
and hard liquor in this report have the same meaning. Distill means to let fall,
exude, or precipitate in drops or in a wet mist according to Webster's
Dictionary. Hard liquor is the end result of this process ...

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contain
any material that is obscene or indecent.

Federal regulations do not permit claims of distilled spirits having curative or
therapeutic qualities. This practice was very popular in the 1800's and early
1900's. Traveling salespersons would often stage a show in the middle of small
towns claiming a miracle cure for various sicknesses. Most often, the cure
would involve alcohol consumption causing the consumer to become intoxicated.
This advertising was false and misleading.

Flags, seals, coats of arms, crests, and other insignias which can be capable of
relating to the American flag or a branch of the armed forces is strictly
prohibited. The advertisement can not mislead the ...

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