Web Advertising – Is It Really Worth It?


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Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can a business use the medium effectively?
Setyn introduces the concept of interactive marketing through the words: “Interactive marketing uses new technologies to overcome practical database and direct marketing problems whilst building more rewarding customer relationships.” The developments allowed by interactive marketing through the Internet focus mainly on how profitable market segments were ...

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of the direct marketer to turn the browsing viewers into sales prospects.
III. The emphasis, simply due the nature of the medium, is more likely to be on sales promotion type tools to entice the viewers to visit an ad and from then on constantly refreshing the content and creative treatment, to ensure that they revisit it (Steyn, 1996)

The introduction of interactive marketing begins an era where customers will choose the advertising they wish to see, when they want to see it. Consumers of today are evermore demanding personalized attention from businesses that wish to serve them. The modern consumer wants to know what product he is buying, what its characteristics are, how he can expect it to perform, what alternatives he is faced with and why he should pay the asking price for it. Interactive marketing on the Internet provides an ideal medium for the satisfaction for all of the demands of today’s consumer.
Online shopping is an element of interactive marketing that has ...

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The Internet is not yet a proven advertising medium that as such is untested, unregulated and unrefined. This very situation often results in wise businesses approaching Internet advertising companies that possess the necessary expertise to advertise effectively on the Internet.
The origins of Web advertising are ironically rooted in what many consider as a frustrating method called “spamming” where messages concerning products or business information were sent at random to Internet users e-mail addresses. This form of advertising can be likened to common junkmail.
Thousands of businesses have established a home page on the Internet which offers a wide variety of information ...

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Web Advertising – Is It Really Worth It?. (2006, December 15). Retrieved April 4, 2020, from http://www.essayworld.com/essays/Web-Advertising-Is-It-Really-Worth/57159
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Added: 12/15/2006 12:54:00 PM
Category: Economics
Type: Premium Paper
Words: 1253
Pages: 5

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