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Advertising Analysis - Term Papers

Advertising Analysis

In the following essay you will be shown the analysis of 4 advertisements that are taken from television. By using the analysis layout discussed in class the report will demonstrate the features and aspects of the following advertisements .
1. Coca-Cola
2. Telstra’s U mobile connection
3. Apple iBook presentation
4. Intel Pentium III
Advertisement 1.- Coca-Cola

The main core feature of this TV commercial is to advertise coca cola as a very popular drink. The imagery the advertisers managed to bring, was “a refreshing drink to share with your mates”. The interesting part of the ad is that consumers were enjoying the benefits of having a refreshing drink out in the heat. The advertiser ...

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the regular program being displayed at the time. Techniques of repetion did occur fore they had the same advertisement run twice during the commercials. Speech was not being used, instead music and a image of heat which visually helped the scene. The music gives a sense of excitement to the viewers.

The structure of this ad was regular. First the image of a hot day on the dunes in australia was being displayed. Then the adolescence that were on the dune and tried different methods of jumping down the dune without success. As a typical resolution the last one tries a wooden board and ends up with the most success. Later they all pour coca cola on eachother. The symbolism being demonsted is friendship and togetherness through having a good time.

Advertisement 2.- Telstra’s U mobile connection

The main message brought to the viewers of this product, in this case being a mobile connection by telstra, is to show that if “U” connect then “U” will see the difference in what ...

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Advertising Analysis. (2008, November 9). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Advertising-Analysis/92802

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PAPER DETAILS

Added: 11/9/2008 04:43:32 PM
Category: Economics
Type: Premium Paper
Words: 1044
Pages: 4

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