Rhetorical Analysis of SmartBackpacker App

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the diverse ways a marketer can manipulate and make the people believe what they see to a certain degree. For example in a marketers essay there are objectives the company is supposed to follow in order to meet high standard of competing businesses. With that comes the advertising part. Like this sample marketing essay outlines a plan for an app in their company objectives,

1. To become the most trusted source of travel information in the growing travel app market.

2. To identify the target market and build up strong brand awareness here.

3. To use the knowledge learned and the success of SmartBackpacker as a springboard to launch other paid travel related apps

These three objectives show advertising through the marketers point of view. The objectives give the spark to this discourse. In which gives the company a lot of hope for a bright successful future, or little to no hope at all. Huge corporations have a objective list that would be much larger because of the ...

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that could impact on the success of this venture.

5.2.1 Political Factors

Tourism is a highly unpredictable product and one that is sensitive to external shocks. Tarlow (2006) notes that, “tourism sells a highly volatile and capricious product” (p. 84). Terrorism attacks or changes in the global economic situation can change the supply and demand nature of tourism meaning that there is less of a market for this particular product.

However, this report would argue that the need to travel and explore is hardwired within us. As one market dwindles, another one opens up. This report would argue that the target market for this product is a fairly adaptable one. If civil unrest ...

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