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Rhetorical Analysis of SmartBackpacker App - Research Paper

Rhetorical Analysis of SmartBackpacker App

Have you ever passed by a busy intersection and noticed those ridiculous billboards? Of course, everyone has! Those billboards are in fact created by marketers and advertisers who seek to catch wandering eyes. The genre within a marketing field is heavy on promoting new products, ideas, and services. Billboards affect just about every person that passes by weather they know it or not. They can spark different ideas, thoughts, and opinions upon us. Though billboards can impact people passing by; it does not flow through the mainstream of advertisement. According to LinkedIn Learning, тАЬRadio, television, and online networking are the three most important genres of advertising.тАЭ That ...

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the diverse ways a marketer can manipulate and make the people believe what they see to a certain degree. For example in a marketers essay there are objectives the company is supposed to follow in order to meet high standard of competing businesses. With that comes the advertising part. Like this sample marketing essay outlines a plan for an app in their company objectives,

1. To become the most trusted source of travel information in the growing travel app market.

2. To identify the target market and build up strong brand awareness here.

3. To use the knowledge learned and the success of SmartBackpacker as a springboard to launch other paid travel related apps

These three objectives show advertising through the marketers point of view. The objectives give the spark to this discourse. In which gives the company a lot of hope for a bright successful future, or little to no hope at all. Huge corporations have a objective list that would be much larger because of the ...

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that could impact on the success of this venture.

5.2.1 Political Factors

Tourism is a highly unpredictable product and one that is sensitive to external shocks. Tarlow (2006) notes that, тАЬtourism sells a highly volatile and capricious productтАЭ (p. 84). Terrorism attacks or changes in the global economic situation can change the supply and demand nature of tourism meaning that there is less of a market for this particular product.

However, this report would argue that the need to travel and explore is hardwired within us. As one market dwindles, another one opens up. This report would argue that the target market for this product is a fairly adaptable one. If civil unrest ...

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Rhetorical Analysis of SmartBackpacker App. (2019, February 11). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Rhetorical-Analysis-of-SmartBackpacker-App/106951

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PAPER DETAILS

Added: 2/11/2019 05:21:57 PM
Submitted By: nickyp
Category: Business
Type: Premium Paper
Words: 2415
Pages: 9

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