Sex In Advertising
There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained by using sex in the advertisement. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and women we see in sexual ...
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of the above-mentioned attributes, encouraging the consumer to buy the product. Since effectiveness is gender linked, demographics play an essential role in determining which sex will buy the product. In the average home, women are the purchasers of household products, such as food and drinks, or soaps and shampoos, therefore advertisements for these products target women. Although sexually oriented advertisements aimed to women do not occur as often as they do for men, they are increasing in numbers and popularity. For example, there is a commercial for Diet Coke that shows two businesswomen scurrying to a window. The women have it perfectly timed to enable them to watch an extremely handsome and muscular construction worker as he strips off his shirt, then proceeds to take an unmistakable thirst-quenching swig of his Diet Coke. The women practically drool when the shirt comes off. This is an obvious turn-the-table technique that uses a man as the sex object, instead of the ...
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it works. Sex is instinctual for all of us, and because of this, it seems to capture our attention, but advertisers convey sexual stereotypes that reinforce repression and subordination. This type of advertising has become so common that people are becoming callous to the message it is sending. Sex is part of life, but when advertisers sell sex, and use sex to sell a product, they degrade both sexes. Television still perpetuates traditional gender stereotypes because it reflects dominant social values. In reflecting them TV also reinforces them, presenting them as 'natural'. As one might expect in a society still dominated by men, men dominate TV production and, influenced by these ...
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Sex In Advertising. (2008, January 19). Retrieved April 26, 2024, from http://www.essayworld.com/essays/Sex-In-Advertising/77712
"Sex In Advertising." Essayworld.com. Essayworld.com, 19 Jan. 2008. Web. 26 Apr. 2024. <http://www.essayworld.com/essays/Sex-In-Advertising/77712>
"Sex In Advertising." Essayworld.com. January 19, 2008. Accessed April 26, 2024. http://www.essayworld.com/essays/Sex-In-Advertising/77712.
"Sex In Advertising." Essayworld.com. January 19, 2008. Accessed April 26, 2024. http://www.essayworld.com/essays/Sex-In-Advertising/77712.
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