Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Sex In Advertising - Papers Online

Sex In Advertising


There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained by using sex in the advertisement. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other.
Normally, the men and women we see in sexual ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

from one of the above-mentioned attributes, encouraging the consumer to buy the product.
Since effectiveness is gender linked, demographics play an essential role in determining which sex will buy the product. In the average home, women are the purchasers of household products, such as food and drinks, or soaps and shampoos, therefore advertisements for these products target women. Although sexually oriented advertisements aimed to women do not occur as often as they do for men, they are increasing in numbers and popularity. For example, there is a commercial for Diet Coke that shows two businesswomen scurrying to a window. The women have it perfectly timed to enable them to watch an extremely handsome and muscular construction worker as he strips off his shirt, then proceeds to take an unmistakable thirst-quenching swig of his Diet Coke. The women practically drool when the shirt comes off. This is an obvious turn-the-table technique that uses a man as the sex object, instead ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

Sex In Advertising. (2004, May 8). Retrieved December 22, 2024, from http://www.essayworld.com/essays/Sex-In-Advertising/7515
"Sex In Advertising." Essayworld.com. Essayworld.com, 8 May. 2004. Web. 22 Dec. 2024. <http://www.essayworld.com/essays/Sex-In-Advertising/7515>
"Sex In Advertising." Essayworld.com. May 8, 2004. Accessed December 22, 2024. http://www.essayworld.com/essays/Sex-In-Advertising/7515.
"Sex In Advertising." Essayworld.com. May 8, 2004. Accessed December 22, 2024. http://www.essayworld.com/essays/Sex-In-Advertising/7515.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 5/8/2004 10:32:54 PM
Category: Social Issues
Type: Free Paper
Words: 624
Pages: 3

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» Sex In Advertising
» Sex In Advertising
» Sex In Society
» Sex In Advertising
» Sex In Advertising
» Sex Sells
» Images In Advertising
» Gender Roles In Moderen Advert
» Comparative Analysis of Botany ...
» Subliminal Advertising 3
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved