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Advertising 3 - Term Papers

Advertising 3


"Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising effects people in what they do and how they do it. It has effected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of ...

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a certain product, they look at who would use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations communication for several reasons. It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low cost per reader. It can be highly selective and concentrated on a particular segment of the public such as stockholders, suppliers, or opinion leaders. Intensive community coverage may be secured through the use of local newspapers, radio, or television advertising. Which ...

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that advertisers use:
1. Objective (what advertisers should do).
2. Target Audience (who is your consumer).
3. Key consumer benefit (why the consumer should buy you product). 4. Support (reason to believe in that benefit).
5. Tone and Manner (a statement of the product "personality").(Kenneth, Roman & Mass 3)
With number one the agency that represents a product will see what kind of an angle with which to come forward to the public. What they decide will effect how their ad will go with the public. They do not want to offend anyone, but they want to get people’s attention. With number two the agency will see who the product will be affecting. If it is for men, they will do a ...

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PAPER DETAILS
Added: 8/29/2007 10:10:05 PM
Category: Miscellaneous
Type: Premium Paper
Words: 1874
Pages: 7

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