America And The Camel

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The Camel company goes on to use a celebrity to sell their product. This is one aspect in history that we still see today. The employment of famous athletes to promote the sale of products is as big today, if not bigger, as it was in 1934. Today we see athletes such as Michael Jordan and Shaquille O’neal promoting such products as athletic equipment to batteries. Back then, as well as today companies knew that consumers would purchase items that were promoted by athletes more than the products that were not. Another detail in the advertisement that depicts 1934 is the lack of technology. The ad is mostly cartoon, all except for the two minuscule pictures, therefore showing that their photographic methods were not as advanced as they are today. The last example of the period in which the ad was produced is seen by the characters ideology towards smoking. The characters in the ad are very ignorant when they discuss smoking. They believe smoking is good for them and that ...

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