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Tobacco And Kids - Online Term Paper

Tobacco And Kids

Everyday 3,000 children start smoking, most them between the
ages of 10 and 18. These kids account for 90 percent of all new
smokers. In fact, 90 percent of all adult smokers said that they first
lit up as teenagers (Roberts). These statistics clearly show that
young people are the prime target in the tobacco wars. The cigarette
manufacturers may deny it, but advertising and promotion play a vital
part in making these facts a reality (Roberts).

The kings of these media ploys are Marlboro and Camel.
Marlboro uses a fictional western character called The Marlboro Man,
while Camel uses Joe Camel, a high-rolling, swinging cartoon
character. Joe Camel, the "smooth character" from ...

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almost as many 6-year olds recognize Joe Camel as know Mickey
Mouse (Breo). That is very shocking information for any parent to
hear. The industry denies that these symbols target people under 21
and claim that their advertising goal is simply to promote brand
switching and loyalty. Many people disagree with this statement such
as Illinois Rep. Richard Durbin who states " If we can reduce the
number of young smokers, the tobacco companies will be in trouble and
they know it "(Roberts). So what do the tobacco companies do to keep
their industry alive and well? Seemingly, they go toward a market that
is not fully aware of the harm that cigarettes are capable of.

U.S. News recently featured a discussion of the smoking issue
with 20 teenagers from suburban Baltimore. The group consisted of ten
boys and ten girls between the ages of 15 and 17. When asked why they
started smoking, they gave two contradictory reasons: They wanted to
be a part of a peer group. They also ...

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Tobacco And Kids. (2006, July 24). Retrieved November 22, 2024, from http://www.essayworld.com/essays/Tobacco-And-Kids/49626

"Tobacco And Kids." Essayworld.com. Essayworld.com, 24 Jul. 2006. Web. 22 Nov. 2024. <http://www.essayworld.com/essays/Tobacco-And-Kids/49626>

"Tobacco And Kids." Essayworld.com. July 24, 2006. Accessed November 22, 2024. http://www.essayworld.com/essays/Tobacco-And-Kids/49626.

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PAPER DETAILS

Added: 7/24/2006 06:29:34 AM
Category: Political Science
Type: Premium Paper
Words: 707
Pages: 3

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