Immoral Acts Of The Tobacco In

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the use of nicotine manipulation and the suppression of research.
Tobacco companies have relied on the media to lure children. They quickly realized that ‘the company that dominates is that which most effectively targets young”(Imperial Tobacco document.) To counteract the idea of disease and other negative aspects of tobacco, the industry used imagery in the media such as natural settings and healthy actors doing active things. This helps them to insinuate that smoking leads to success, romance, sophistication and other advancements in their lifestyle, which was easily imprinted in the minds of children. A document found among Imperial tobacco files described their priority: “…having our imagery reach those non-reading young people who frequent malls should be our chief goal.”(1.170) Unaware of how important the under 18 market was to the industry, the government could only attempt to lengthen the distance between schools and billboards because they’re ineffective attempts ...

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This practice was pretty common among tobacco companies and are expressed in documents such as Imperial’s “Fiscal ’80 media plan.” (1.169) They pursued this project further with another one called plus/minus, which had success in finding that cigarettes targeted to kids should be more bland since irritation would turn them off to cigarettes. Later another project called ‘starting’ had similar types of psychological probing but was a lot more effective. (1.166-175) Imperial Tobacco, along with various advertising agencies realized that when addiction happened there was almost always a common rationalization in accepting the side effects; this dangerous psychological information could ...

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