Analysis Of Advertisements For Two Different Things

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the smaller print. Here, the reader encounters an irregular font of
different sizes to accentuate certain words. While this may be annoying
to many, its overall purpose is to create a lively playful environment
through the usage of fonts. This, of course, is an attempt to appeal to a
younger gaming audience. On the other hand, the `Microsoft Project' ad
does not envoke any visual desire read further into the text. The
sections are divided into fine print paragraphs with a slightly larger
heading above. Everything is set plainly and unassumingly. This can be
justified to mirror an American professional's lifestyle: simple, neat,
and organized.
The first four lines in the `Monster Truck' ad: "bigger tires,
bigger competition, bigger thrills, bigger mud-splitting" uses repetition
to accentuate the fact that this game is bigger and better than all the
other racing car games. Microsoft then introduces the product in a rather
blunt manner but just stating the title of ...

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