Apple Computers

Apple Computers

One of the most innovative and exciting fields in our current society is the PC industry. In the last thirty years, the computer industry has developed at an astounding rate -- nearly two out of three people over the age of 18 in the US either own or have access to a computer on a regular basis. This incredible invention, however, is the result of inauspicious beginnings and inept primary marketing by one of the most successful manufacturers of personal computers -- Apple. Despite disastrous losses in the 80s and 90s to their main competitor, IBM, Apple recently re-vamped the entire company -- focusing on marketing and product development--and introduced the iMac in ...

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successful product production and distribution. They were primarily interested in their products -- showing "little concern for its markets." The introduction of IBM in 1981, however, was a strong wakeup call for the unprofessional company -- forcing them into competition against strong and well-managed opponents.
For several years after IBM launched its first PC, it dominated the market -- focusing on a synergistic relationship with Microsoft. After hearing the dire predictions regarding the probability of Apple surviving IBM domination, Steven Jobs realized that professional marketing help was vital. John Scully, a professional in marketing, concluded that Apple desperately needed a keen update on its marketing-product strategies.
The resulting solution consisted of differentiating the many varieties of Apple PCs as well as defining the target markets in order to focus advertising and development. This process continued for every generation of CEOs after Scully -- as Apple ...

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also increase the distribution by adding new retail outlets and selling their computers through its own Apple Stores. Furthermore, they are planning on repositioning the Mac as the best game platform -- demonstrating their astute knowledge of the interests of the growing `games' market segment. However, Apple still faces many challenges in the 21st century, including the maintenance of the sales momentum of its consumer iMacs, reduction of the price differential between their different products, and marketing their new wireless portable PC.
One of the first possible solutions to the problems faced by Apple is to emphasize the ease of their Internet sales as well as provide a small ...

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Apple Computers. (2015, January 20). Retrieved January 22, 2019, from
"Apple Computers.", 20 Jan. 2015. Web. 22 Jan. 2019. <>
"Apple Computers." January 20, 2015. Accessed January 22, 2019.
"Apple Computers." January 20, 2015. Accessed January 22, 2019.
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Added: 1/20/2015 05:27:44 AM
Submitted By: jskhup
Category: Computers
Type: Premium Paper
Words: 1510
Pages: 6

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