Apple Computers

Apple Computers


One of the most innovative and exciting fields in our current society is the PC industry. In the last thirty years, the computer industry has developed at an astounding rate -- nearly two out of three people over the age of 18 in the US either own or have access to a computer on a regular basis. This incredible invention, however, is the result of inauspicious beginnings and inept primary marketing by one of the most successful manufacturers of personal computers -- Apple. Despite disastrous losses in the 80s and 90s to their main competitor, IBM, Apple recently re-vamped the entire company -- focusing on marketing and product development--and introduced the iMac in ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

successful product production and distribution. They were primarily interested in their products -- showing "little concern for its markets." The introduction of IBM in 1981, however, was a strong wakeup call for the unprofessional company -- forcing them into competition against strong and well-managed opponents.
For several years after IBM launched its first PC, it dominated the market -- focusing on a synergistic relationship with Microsoft. After hearing the dire predictions regarding the probability of Apple surviving IBM domination, Steven Jobs realized that professional marketing help was vital. John Scully, a professional in marketing, concluded that Apple desperately needed a keen update on its marketing-product strategies.
The resulting solution consisted of differentiating the many varieties of Apple PCs as well as defining the target markets in order to focus advertising and development. This process continued for every generation of CEOs after Scully -- as Apple ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login

also increase the distribution by adding new retail outlets and selling their computers through its own Apple Stores. Furthermore, they are planning on repositioning the Mac as the best game platform -- demonstrating their astute knowledge of the interests of the growing `games' market segment. However, Apple still faces many challenges in the 21st century, including the maintenance of the sales momentum of its consumer iMacs, reduction of the price differential between their different products, and marketing their new wireless portable PC.
One of the first possible solutions to the problems faced by Apple is to emphasize the ease of their Internet sales as well as provide a small ...

Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.


CITE THIS PAGE:

Apple Computers. (2015, January 20). Retrieved May 28, 2017, from http://www.essayworld.com/essays/Apple-Computers/104584
"Apple Computers." Essayworld.com. Essayworld.com, 20 Jan. 2015. Web. 28 May. 2017. <http://www.essayworld.com/essays/Apple-Computers/104584>
"Apple Computers." Essayworld.com. January 20, 2015. Accessed May 28, 2017. http://www.essayworld.com/essays/Apple-Computers/104584.
"Apple Computers." Essayworld.com. January 20, 2015. Accessed May 28, 2017. http://www.essayworld.com/essays/Apple-Computers/104584.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 1/20/2015 05:27:44 AM
Submitted By: jskhup
Category: Computers
Words: 1510
Pages: 6

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
Apple Computers
Apple Computers: Biography Of T...
The History And Development Of ...
Computers Not The Greatest Inve...
The Evolution Of Apple - Januar...
Apple Vs Gateway
Fifth Generation Computers
Apple Inc.
Careers In Computer Engineering
Corporate Culture : The Key To ...
Copyright | Cancel | Contact Us

Copyright © 2017 Essayworld. All rights reserved