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Apple Inc. - Term Papers

Apple Inc.

ECO320-65: CAPSTONE

Economic Analysis of Apple Inc.
Introduction 3
Industry analysis 4
Personal computers 4
Computer software 5
iPod and iTunes 5
Company analysis 7
Apple Computers Inc 7
Apple Inc 8
Innovation 9
Profitability 9
Recommendations 11
Personal computing 11
Conclusions 12
References 13
Appendix 14

Introduction

The primary purpose of this report is to execute an economic analysis on Apple Inc. We will review the impacts that the competitive market has had on Apple, since it was founded in 1976. This report will detail how Apple Inc. is both a dire example of the adverse effects of monopolistic competition on a company as other companies into the market; ...

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and demand upon Apple Inc.

The report will briefly examine the impact of market prices and international trade as an aspect of this report. More importantly, it will review specialization is undertaken by Apple Inc and the economic benefits gained by this course of action.

Essentially, the economic view of Apple Inc is looking a company set within the market structure of monopolistic competition and how it has successfully used innovation and branding to turn itself into a pseudo-oligopoly despite competitors continually entering the market.

Industry analysis

Reviewing Apple Inc involves investigating the competitors that almost led to the demise of Apple Computers Inc in 1996, as well as understanding how current competition is allowing Apple Inc to dominate its niche market.

In truth, international trade is more of an aspect of the computing industry than a contributing factor. Only the smallest company would fail to market their products internationally. ...

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competition market structure. This innovation and brand differentiation of the sole drivers behind the demand for Apple's personal computers. As per normal with the demand curve, Apple would be able to sell more if they lowered their prices, thus sliding right on the demand curve to a lower price and a higher quantity. However, such action would not be profitable for Apple as it has a lower profit margin on the personal computers. (Apple Inc 2006 Financial Statements)

Computer software

In the simplest terms, Apple's market share in computer software is limited by two factors. Apple simply lacks the relative size and market share to threaten the near monopoly created by Microsoft (the ...

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PAPER DETAILS

Added: 6/29/2011 03:52:45 PM
Submitted By: recbin
Category: Business
Type: Premium Paper
Words: 2540
Pages: 10

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