Ben And Jerry's

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flavors in bulk. The company had 100 scoop shops in Indiana, Illinois and California. It also had 4 shops in Canada, 3 in Russia, and 10 in Israel. By the mid-1994 Ben & Jerry’s lead the market in luxury/gourmet or super-premium ice-cream segment, surpassing Haagen-Dazs.
Critical issues

Many critical issues occurred around Ben & Jerry’s. Some threating the organization and some provides opportunities. In 1994 the government mandated nutritional labels to appear on food products causing label-reading consumers to switch to low-fat or nonfat ice cream and frozen yogurt products. Which resulted in a fall off of sales on high fat, high-calorie products. At the same time a growing number of ice-cream makers were introducing low fat frozen yogurt lines with the same great taste, triggering a competitive shakeout among brands and flavors in freezer cases. All of these things contributed to Ben & Jerry’s posting a fourth-quarter loss in 1994. The first since they went public in ...

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values. Which lead to the development of the three-part mission statement. He felt that the company’s strong social component was a source of pride and motivation for employees.
Ben also had troubles finding a CEO to run the company as he saw fit, according to his values and vision.

STRENGTHS

1. Strong strategic plans:

Ben found ways to get small grocery to put pint in their freezer were to let them taste the product and then offer to refund the store’s money if stock didn’t sell.
Going public in 1995 to raise additional capital to finance growth. (Most people thought it wouldn’t be profitable).
The ability to set itself apart from the rest of the industry by producing ice cream ...

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