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Ben & Jerrys 2 - College Essays

Ben & Jerrys 2

Ben & Jerry's seem like an interesting company to do a report on and/or even work for. To start I would like to say that I am not that crazy about their ice cream. I have always been a Haagen-Dazs nut but, after reading up on all the favorable things that Ben & Jerry's have done and are doing for the society, I am thinking about giving them my business.
The article that really caught my attention was "Ben & Jerry's sweetens its success by helping others". Starting with the quote "Should a business exist for the exploitation of society, or should it exist for the benefit of society?" Ben Cohen who is trying to redefine business ideals also said "We think business should be an entity ...

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company contributed to the quality of life." The Peace Pop and Ice Cream bar on a stick was packaged with a message saying, "One Percent for Peace" and, donated one percent of the profits for peace efforts. They also used their ice cream shops for voter registration sign-ups, giving every voter registering one free cone. They helped register thousands of new voters in Vermont. Also Farm Aid and Family Farming issues were put on their ice cream pints.

Ben & Jerry’s prides it's self on the quality of work life. They won the Optimas Award in 1992 and, were listed in The 100 Best Company' To Work For In America. They offer excellent benefits, high starting wages and profit-sharing program. Their health care plan even covers employees' unmarried domestic partners. Some of the more interesting human resources
programs to improve the quality of life for the employees are evaluate-your-boss polls; seven-times-salary-ratio plan; paid health club fees; Child care ...

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PAPER DETAILS

Added: 10/24/2006 03:00:57 PM
Category: Miscellaneous
Type: Premium Paper
Words: 655
Pages: 3

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