Book Review Of Business Policy And Strategy: An Action Guide



Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
and interrelationships that exist among the many functional areas which
undergraduate students typically study. The authors intend the text to
supplement the typical case book and/or computer simulations used in teaching
business strategy (ix). Situational analysis is presented, as is a structure
for developing strategy. Practicality and real world experience is combined
with educational theory to provide as complete a ...

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fourth
and fifth chapters introduce strategic management (chapter 4) and the struggle
not only to survive, but to prosper using strategic management (chapter 5).
Chapters Six through Nine address specific functional areas (marketing,
accounting/finance, production, and engineering/research and development).
Chapters 10 and 11 introduce the reader to the problems of managing human
resources (chapter 10) and data processing resources (chapter 11). The last
four chapters discuss the issues involved with analyzing business situations.
Multinational business analysis is the subject of chapter 12, while chapter 13
turns the reader's attention to how to conduct an industry study. Chapters 14
and 15 focus on how to analyze a case and illustrations of case analysis,
respectively. The text concludes with an appendix of symbols used by those who
evaluate reports and a general index to topics within the book. The authors make
good and frequent use of charts, graphs, forms and other graphic ...

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action once they have identified it. The reasons
for these shortcomings are many, but the authors find that managers may be
unable to differentiate between problems and symptoms. To help their readers
overcome this problem and successfully manage one or more businesses, Murdick,
Moor and Eckhouse identify five points that they address in the remaining 14
chapters. One, they present the field of action in which managers must operate.
Two, they describe common major problems that must be identified and solved in
order for firms to prosper. Three, they present a framework for determining a
unified sense of direction. Four, they give a brief account of policies and
problems in the ...

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PAPER DETAILS
Added: 9/14/2004 05:21:14 PM
Category: Economics
Type: Premium Paper
Words: 4406
Pages: 17

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